In responding to internal and external pressures for accountability in higher education, especially in the areas of improved learning outcomes and student success, IT leaders may soon become critical partners with academic and student affairs. IT can contribute to this call for accountability through academic analytics, which is emerging as a new tool for a new era. This session will explore the emerging field of academic analytics and its potential impact on the institution and IT units. John Campbell will share the potential of analytics, explore the role of IT in analytics projects, highlight some early projects, and close with some considerations for building an analytics project on campus and potential policy concerns. The session will be based on an article [PDF 601 KB] published in the July/August 2007 EDUCAUSE Review by John Campbell, Peter DeBlois, and Diana Oblinger.