Abstract
This paper/presentation will discuss the importance of utilizing various communication strategies, techniques and principles aimed at maximizing management and decision-making effectiveness.The paper will present the COAST model (Communication-Options-Alternatives-Standards-Trust)--a paradigm for effective negotiation. Specifically, the analysis presents the model as a relationship-building decision-making framework to maximize efficacy in a number of areas-- leadership, quality, management, and information delivery issues. It appears that many educated in the use and application of the COAST Model can maximize or accelerate efficacy in user/management perspectives and strategies utilizing information technology. The scope of the paper/presentation should be valuable for those in education, communication and management.Advertising, marketing, public relations and other communication techniques will be explored to identify the appropriate message design for any given audience and technological application.