Maximizing Campus Impact: Lessons from the Trenches

Abstract

Based on conversations with NMC Directors, this guide addresses what it means for a center to have impact; describes ways to identify impact; and presents seven strategies for maximizing impact.

The question of how best to serve its constituents arises for any organization that is part of a campus or community. This guide is intended to address questions regarding assessment of impact, identifying targets for improvement, and ensuring organizational recognition. Seven strategies for maximizing impact are presented: (1) Be focused; (2) Be adaptable; (3) Be productive; (4) Make faculty allies; (5) Set expectations; (6) Make your boss's goals your goals; and (7) Use your power. Each of the case studies presented underscores that no single strategy will lead to impact: the seven strategies must be employed in concert, as part of an ongoing planned effort, in order to have an impact on the campus at multiple levels.

The New Media Consortium (NMC) was acquired by EDUCAUSE in February 2018.

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