This presentation discusses "virtual" services located on the 13 CIC, Committee on Institutional Cooperation (Big Ten) member libraries' web pages. All CIC institutions are developing innovative new services to better serve their large student, faculty, and staff populations. Issues and strategies related to scaling library services with web-based delivery systems will be discussed using data from a survey of the member libraries as well as analysis of each library website. Successes and problems with the scaling and "findability" of different services (reference, instruction, electronic reserves, virtual tours, etc.) are summarized with suggestions for further web development.