Accenture - CRM in Higher Ed: Helping Build Lifelong Relationships

Published:
Presentations and Seminars
Author(s) and Contributors:
Author(s): Brad Englert
Source(s) and Collection(s):
Presentation(s): Southwest Regional Conferences (Archives)

Abstract

This session will define Customer Relationship Management (CRM), describe how it applies to higher education, and present an overview of CRM capabilities and software. A University of Texas at Austin CRM project will serve as a case study and a source of lessons learned.

Download Resources