"A spirited debate recently arose on the International Forum of Educational Technology & Society (IFETS) listserv. A (real world) conference had been announced with the aim of "raising awareness of the benefits of using online technologies in supporting teaching, learning and assessment, with a particular emphasis on the impact of e learning." A university was organizing this conference and aiming it at the university sector. Contributors to the IFETS listserv questioned whether there was still a need for conferences on this topic. In my experience at the University College Dublin (UCD), understanding of the online medium's potential among faculty has always appeared limited. But recent software developments have helped more academics—and their students—at UCD benefit from online learning."