“Big data” is the fine-grained information about customer experiences, organizational processes, and emergent trends generated as customers conduct normal business. The organization of this data serves as a rich source of business analysis to improve performance and even point to new opportunities. The era of big data has arrived in higher education as IT becomes increasingly embedded in the processes that comprise “going to college,” such as course enrollment, classroom instruction, and student services. Of equal value, data about student journeys, successes, and failures can be captured to improve both individual and collective outcomes across all of higher education when provided back to students in useful ways.
This presentation is part of the Spotlight on Analytics series. View the series archive.