Making Your Advertising Work: Perspectives and Proof

Published:
Presentations and Seminars
Author(s) and Contributors:
Speaker(s): Jack Semler
Source(s) and Collection(s):
Presentation(s): Webinars
ParentTopics:
Research

Abstract

What print advertising approaches and formats work best? What design elements seem to be inherent in successful ads? Join Jack Semler, president and CEO of Readex Research, to hear his perspective and commentary based on his firm's experience and expertise conducting hundreds of ad readership studies.

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