This book addresses how portals, in concert with customer relationship management and other emerging technology tools, can be used to customize and personalize the resources and services offered on campus. Written by some of higher education's top leaders, this book focuses on the technology issues related to portals as well as their implications for the culture, business, organization, and policy environment of the institution.
Table of Contents
Brian L. Hawkins and Jay Morley
It's a Bird! It's a Plane! It's a … Portal?
Customer Relationship Management: A Vision for Higher Education
>All About Web Portals: A Home Page Doth Not a Portal Make
>E-Business in Higher Education
The Business Challenges
Portal Technology Opportunities, Obstacles, and Options: A View from Boston College
Portal Technology Opportunities, Obstacles, and Options: A View from the California State University
The Organizational Challenge: IT and Revolution in Higher Education
The Policy Challenges
Richard N. Katz and Rhonda I. Gross
The printed book is available through Amazon.com