Abstract
The advent of mainstream demand for digital learning materials in higher education portends significant impact on many institutional constituencies. Using the metaphor of Laura Joffe Numeroff's popular children's book If You Give a Mouse a Cookie ("If you give a mouse a cookie, he'll want a glass of milk, then a straw, then a napkin, then…"), Mr. McElroy will explore the broad implications of this growing form of learning and learning support on the institution and its resources. Mr. McElroy will propose that institutions have two choices in response to this challenge: a reactive response, where institutions incrementally respond to the growing problem, and a proactive response, where institutions collaborate to address these implications in anticipation of the pervasive role of digital learning content in the future of higher education.