What has remained constant and what has changed since the NLII's inception in 1994? Our goal of supporting the use of information technology to enhance learning endures, while the technologies, rate of technological change, society's expectations of higher education, and most of all, the students and the faculty have changed. Students now arrive on campus relying on technology as an integral part of their lives. As faculty face significant demands on their time and attention in the academy, they are less likely to use technology as pervasively as their students. Transformation in the new environment requires new conversations and new collaborations. It is time to reconsider our strategies and roles to effectively serve students and faculty in this new environment. Knowing that there is no magic bullet or pre-existing recipe for success, what strategies should we consider -and what roles might we play?