Woodie Flowers describes his vision of higher education, one that helps meet the enormous educational challenges we confront on a global scale. He contrasts today's "cottage industry" model of nearly 3,800 two- and four year colleges and universities in the United States with his proposed new media model. By "new media," Flowers does not mean distance learning or videotaped lectures. Rather, he envisions entertainment-quality, Web-based modules that use animation, voice and video clips, captions, and text, all combined as appropriate in accurate, well organized, pedagogically solid productions. Flowers is convinced of the superiority of such a highly produced module over any of the best lectures he has ever given.