EDUCAUSE IT Communications CG Virtual Coffee Shop: Communicating Through Storytelling

Published:
Presentations and Seminars
Author(s) and Contributors:
Speaker(s): Greg Stauffer Kirsten Gibson Blake Cooper Louise Flinn
Source(s) and Collection(s):
Sources(s): Community Groups Presentation(s): Webinars
ParentTopics:
Communications Administrative and Business Services Leadership and Management Student Engagement and Interaction

Abstract

Sometimes an engaging, relatable story is the best way to provide your audiences with an answer to the question: “So what?” Whether introducing a new service or building awareness around an existing cause, telling the right story—and telling it the right way—can forge a connection with your audience where traditional communications may not. In this virtual coffee shop, you'll see examples of how other communicators are using storytelling and hear ways to:

  • Incorporate people into IT
  • Motivate users
  • Convey critical messages 
  • Find stories that are relevant to your audience

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