Abstract
Sometimes an engaging, relatable story is the best way to provide your audiences with an answer to the question: “So what?” Whether introducing a new service or building awareness around an existing cause, telling the right story—and telling it the right way—can forge a connection with your audience where traditional communications may not. In this virtual coffee shop, you'll see examples of how other communicators are using storytelling and hear ways to:
- Incorporate people into IT
- Motivate users
- Convey critical messages
- Find stories that are relevant to your audience