EDUCAUSE IT Communications CG Virtual Coffee Shop: Communicating Through Storytelling


Sometimes an engaging, relatable story is the best way to provide your audiences with an answer to the question: “So what?” Whether introducing a new service or building awareness around an existing cause, telling the right story—and telling it the right way—can forge a connection with your audience where traditional communications may not. In this virtual coffee shop, you'll see examples of how other communicators are using storytelling and hear ways to:

  • Incorporate people into IT
  • Motivate users
  • Convey critical messages 
  • Find stories that are relevant to your audience

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